There are several editing techniques that I plan to include in my TV Adverts and Sponsorship and some of those include:
Fade to colour: This will allow the audience to gain an insight to the brand slogan in which will appear over the colour (white). It will keep the audience hooked and make them aware of the brand product. It will also stand out to the audience and will be memorable for them. I will use this editing technique as soon as my main character appears to be scoring with his new boots. The fade to colour will leave a cliffhanger and the slogan will let the audience decide wether he scores or not. This editing technique will also allow me to add further textures. I will try to use this editing technique in my first advert or TV sponsorship.
Cuts: This editing technique will be a recurring theme throughout my production. This is because, to exhibit a high intensity game, cuts are the most effective technique to do this. I will show my main character scoring many different goals which will be emphasised through fast paced cuts.
For the editing stage, I will use an editing software programme called 'Final Cut Pro X' that I can access on my school computers. Alongside the director of editing, I will aim to efficiently assemble all the different shots in a sequence. I will be observing the editor and also giving my own ideas towards the final productions.
I have constructed an editing schedule that I will follow with my editor in order to complete the production in a timely manner. It will allow us to be efficient in our work and aware of the task at hand:
To conclude, the editing schedule will benefit me towards the completion of my production as I know have a clear programme that I can follow. The different editing requirements have listed all the different tasks that must be complete to ensure a successful final product.
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