Locations

Planning: Locations 

The locations that I have chosen for my advertisements will help me to make it conventional. The location is an important factor to consider for the advertisements because the audience will notice it and respond to it. While creating my storyboard I have chosen my locations that will be used. Due to my advertisements promoting football boots, the theme is football related thus I had to choose locations that are conventional with football. I used two different locations for both of my adverts, but both are areas where football is played. The first location is an an AstroTurf whereas the second location is at a football cage. I wanted the first location to give off a professional feeling as it is a proper field where football players play. The second location gives off a 'street' vibes and allows audiences who play in such locations to relate to the advert. Through my questionnaire, I was able to find out where my audience would prefer the locations to be. I asked them whether they "would be more interested to the football boots if they were promoted on a football pitch?" Everyone responded with 'yes' which showed me that the AstroTurf was a location that I have to use in order to meet the expectations of the audience. For my second advert, I decided to give them a different type of 'football pitch' which challenged their expectations and surprised them. The location was at a football cage which emphasised a 'street' feeling and appealed to my target audience more personally with realistic aspects. I also used other locations such as a changing room or South Street to contribute to the narrative and make it realistic. With all my locations I have listed the ways it is relevant to my advertisements, my target audience and all the advantages. 

Advert 1:

Advert 2: