Audience Theory from _arlindm1
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Research
- What is Advertisement?
- Forms of TV Adverts
- Styles of TV Adverts
- Codes & Conventions of TV Adverts
- Characteristics of a TV Advert
- Techniques of a TV Advert
- TV Sponsorship
- Radio Adverts
- Jingles and Slogans
- Audiences
- Audience Theories
- Advert Censorship
- Cultivation Theory
- History of Advertisement
- Richard Dyer's Utopian Theory
- Barthes' Semiotics Theory
- Institutional and Commercial Advertising
- Planning
- Production
- Evaluation
Good understanding of theory. Limited by not being applied to advert
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