Final Idea

Planning: Final Idea

TV Adverts: 

Product: My product will be football boots designed to enhance a player's 'shot power'

Brand Name: FirmWear 

The brand name I have decided to use is 'FirmWear' which will be a footwear manufacturing company that specialize in football boots. The football boot that I will be advertising will be called FirmWear SP7 which will be a brand new product designed to enhance a player's 'shot power' which is abbreviated and followed by a famous number in football, '7'.

The 'SP7' will be a brand by FirmWear similar to the way Nike released 'Nike Total 90' in 2000 which mainly involved football boots and was highly recognized through the abbreviation, 'T90'. This is why my brand product involves an abbreviation, because it adds a swagger and importance to it that the audience have to know the meaning of. The product by Nike highly inspired me to come up with my own product that enhances a different type of skill, where the 'T90' enhances touch and control and the 'SP7' enhances shot power. My product would be set up to compete against similar products such as the 'Nike T90' because it promises sport enhancement through the design, and may appeal to different types of audience through the advantages and benefits offered.

I will also be promoting an upgraded version of my product in my second TV advertisement emphasized in the form of a series. The brand name of the product will be the same but followed by 'V.2' which will show that is is the second version of the 'SP7'. The product will have an improved design which will appeal to the audience as they will feel they are purchasing a developed product following an already trusted and successful initial product. 

Slogans: "Feel the Power"

The following slogan is a simple yet effective one as it communicates its message and summarises what the product is all about. It is appealing and memorable for the audience which will make them remember it when they go to buy football boots. 

Forms: 

My advertisement will be in the form of a realistic advert and the two adverts will be a series. The product will have a specific quality that will improve a player's shot power to a believable extent. The content in my advertisement will certainly be believable in football which is why my adverts will be realistic. 

In the first advert, my main character will be a young football player who is struggling in front of goal for his new team. I will include content of comedic missed chances and off field problems. The players agent will end up contacting the new FirmWear company and will bring him the new product. Once the player begins to wear the boots, his form drastically improves which is also almost comedic as he scores acrobatic and long range goals.

Styles: The two adverts will be a series as they will follow up on each other. The final TV advertisement will show the protagonist in casual costume who is invited to a game of 'street' football. This will appeal to all audiences who enjoy playing football with their friends. It will make the audience feel that it is realistic because of the way a football star enjoys a game in a football cage. In the final TV advert, we'll witness the old version of the product begin to wear out in effect and he is introduced to the updated version mid-game. This narrative is effective in allowing me to introduce a new version of the product by pinpointing new features and advantages which will further appeal to the audience. The second advert will appeal to the audience as it will also highlight an added 'touch' that is required in street football. The player will put on the new football boots mid-game and ends up scoring many goals with skills to emphasize the new effect of the boots. 

The main style of my adverts will be dramatic because of the sports influence it has. The two adverts will mirror the rise from failure to success which will encourage other young footballers to do the same and start off by purchasing the football boots. There may be humorous elements within the adverts as the player will miss easy chances and the commentator will express his disbelief. His rise to form will be motivational and inspiring to audiences who aspire to be like him. This shows that the product most of all instills a strong confidence for those who purchase the product. Any product's effect in performance is limited, but are effective in making player's believe in themselves.  

Characters: My main character will be a young black male, Tyrese who is an upcoming superstar going through a rough patch. There will be other extras such as a goalkeeper and defenders. There will be another young man in formal uniform who is the player's agents and will be the one to provide him with the football boots. He will also be the main character in the second advert and will be used to show the transgression from professional football to street football

Mise en scene:

In my mind map, I briefly explained the different elements of Mis en scene in my adverts which I will evaluate in more detail.

Locations: The main location for my first TV advert will be in my school Astro Turf as it is a place where my characters can play football. The changing rooms and different offices will be part of my locations as well. For my second advert, the location will be in a football cage will will be used to emphasize street football and invite a wider range of audiences to purchase the product, 

Iconography: The football boots will the key iconography that the audience will notice play a pivotal role in the narrative. There will be a football as well as kits, goalposts and other daily items that will deploy a realistic feeling to my adverts.

Lighting: There will be constant high key lighting to give off an energetic feel about the brand product. In the opening scenes of the first advert, there will be low key lighting to emphasize a negative mood where the player is reflecting on his poor performances. 

Colour: There will mostly be bright colors in the advert where green will stand out the most as most of the content will be involved in the football pitch. The colour of the football boots will be closely presented as to highlight the product placement.  

Costume, hair & make-up: The main costumes will involve sportswear, such as football shirts, shorts, jogging bottoms. For my second advert, the character will be dressed casually to suggest that they are coming from a business meeting and have found time to play football in a cage. All characters will have casual hairstyles.  My main character will have short hair and no make up to further deploy a realistic mood. 

Body language & facial expression: There will be reactions to goals and missed chances both physically and emotionally. 

Positioning of characters: There will be a central composition where the characters will take up most of the screen. Most of the action will take place in the opposition half and box where the attackers are approaching the defenders. 

Editing: Both of my TV adverts will be fast paced and will involve several cuts to convey the intensity of the football game. There will be a fade to black at the end of each advert which will lead to the brand product's slogan, in order to promote it. 

Sound: My advertisements will contain a variety of both diegetic and non-diegetic sound. There will be commentary in the background of the football match to imply a live match and crowd noises. There will also be diegetic sound in the form of dialogue which will help to progress the narrative. There will be non diegetic sound in the form of music to enlighten the advertisement's mood.

The image above is one of my brand products that I will use for my first TV Advert. I have shown the different colours that will be presented at the end of my advert. Also, it allows the audience to relate the advert to the football boots. 

The image above will be presented at the end of my second advert, to mark the introduction of a new pair of 'SP7's' that the audience will want to upgrade to. It will show the old and new pair to highlight both sales. I have also developed my product ideas on Photoshop and also constructed a brand logo that can be attached to it. 
























TV Sponsorship: 

My TV Sponsorship will follow on from my second TV advert. It will feature one of the characters from the TV advert and show him doing kick up while wearing the latest boots. My sponsorship will be SoccerAM because it is a football-based talk show that helps young footballers improve as well. I feel that it relates to my brand product and would most likely be sponsored by a successful sportswear brand. I will present the sponsorship while the player is doing kick ups until he blasts the ball at the camera to highlight the power of the boots. It will then cut to the brand slogan and show product placement to increase awareness of 'FirmWear'. I will utilise the music to create a jingle for the audience that they will remember. The same music will be heard in the first advert of a fast paced rap beat. In my TV sponsorship, the music will slowly rise until the ball hits the camera to build suspense.  

Radio Advert:

Finally, my Radio Advert will take my target audience through a football experience where the football boots will enhance this experience. It will take the audience back to a their past failures where they have blamed their football boots. My radio advert will promise that with 'FirmWear' this will never happen again. My voiceover will explain all the added features that separates the brand product from competitors. I will also include a benefit through ordering the football boots online and entering a chance to train with 'Tottenham Hotspur's' first team. This will highly appeal to my target audience who aspire to reach the level of professional football players. Thus, they will purchase the boots and also hope to achieve more out of it through the competition. In my radio advert, I will include conventional sounds of a ball being kicked and football fans cheering. The music will be utilised to build suspense for the audience and serve as a jingle where it will be a memorable sound.