Questionnaire & Graph Results

Create your own user feedback survey

Questionnaire Graph Results and Analysis from _arlindm1

The primary research which I conducted was highly important as it granted me further knowledge about what my advertisements need to look like. It also helped me to find out about the types of audiences they appeal to. Primary research is essential to help determine how I should progress with the production of my advertisements. I constructed a questionnaire consisting of ten questions which allowed me to understand what is required for the production of my advertisements. I was able to find out what the expectations and needs are for my audience. The questions involved simple option boxes which was fairly quick to answer. A key question was wether people would be more convinced by a product if they saw it being put to use. All of my candidates responded with yes which told me that I need to include the football boots in my adverts. Overall, I was able to understand what the audience want and able to pinpoint a target audience for my football boots advertisements.

There are several advantages of questionnaires and those involve:

• Easy way of collecting and analysing data
• The format is familiar with most people, so it will be fairly simple.
• They are straightforward.
• The results are immediate.
• The respondent is not pressured into answering anything, they have time. 

Disadvantages of questionnaires:

• Some of the questions may be skipped.
• Some respondents may give inaccurate answers.
• There is no way of validating the results.
• Some people may be irked by the questionnaire.
• Not effective for in depth investigation. 

For my questionnaire I sampled ten students in my year to fill out the questionnaire. All of the candidates had a solid understanding of football and other sportswear products. 

Conclusion:

To include, this research has been highly beneficial to me in the production of my advertisements. There is a strong correlation to what the audience would like to see in the TV advert as well as the product. I was able to apply the key conventions and characteristics in my advertisements which will appeal to them. It has highly benefited me while approaching the final production stages. Ultimately, this research has helped me to identify my target audience and their demographics, psychographics and the different reactions I can expect from them.