Evaluation: Question 4

Evaluation: Question 4 from _arlindm1

Evaluation: Question 3

Evaluation: Question 3 from _arlindm1

Evaluation: Question 2

Evaluation: Question 2 from _arlindm1

Evaluation: Question 1

Evaluation: Question 1 from _arlindm1

Final Product: TV Sponsorship

Final Product: Radio Advert

Final Product: Advert 2

Final Product: Advert 1

TV Sponsorship Process

Radio Advert Process

For the creation of my Radio Advert I was not required to use any moving shots. However, I still used Final Cut Pro to organize the voice overs that were being used. I wanted to make my target audience picture the brand product through the dialogue. I implemented a short narrative dialogue through my radio advert that would engage with the audience. I wanted to take my audience through a football experience and remind them of their failures. As a solution, I introduced my football boots and described all the advantages and benefits offered if they order it online. This made my target audience more appealed to the brand product simply through the dialogue of the voice overs. 

During the process of my radio advert, I had to organize the voice overs and remove any that were not going to be used. I had to also implement other sounds to make it more authentic as well as include the music. I wanted to use the same soundtrack as the first TV Advert to form a memorable jingle for the audience. This would allow my target audience to identify the brand product through the music and engage with it as they did with my first TV Advert. I had to use the fade tool to fade in the music and lower it when there is other dialogue. 

It was essential that the music carried on throughout the radio advert in order to keep the audience engaged. As it is a radio advert, the audience will expect good music to be playing over the content. I had to drag the music throughout the radio advert in order to meet this convention and meet my target audiences' expectations. The music was the same as my first TV Advert which contributes to the forming of a jingle. This allows my target audience to constantly relate the advert to the brand name, and become instantly aware of what is being played. I had to adjust the volume of my voice overs so that they are clear and are heard easily over the music. This allowed for a successful radio advert that the audience can listen to comfortably and engage with the brand product.  

As well as this, I had to apply voice enhancements on my voice overs to allow for a professional sound. This would further appeal to the target audience as it seems legitimate and trustworthy. I had to use the best sound and remove other voice overs that were not as good as others. I also gathered real sound effects of a ball being kicked which was heard towards the end of the advert. I allowed the music to slowly fade away and the brand slogan was heard. This was conventional as the slogan, 'Feel the Power' keeps the audience hooked. It encourages them to respond actively to the radio advert and purchase the football boots. Also, I included sounds of a stadium cheering when I mention the benefits offered through winning the chance to train with 'Tottenham Hotspur's' first team. As my target audience would be aspiring football players, this sound will be effective as it will appeal to them to play in such an atmosphere. Therefore, they will be further encouraged to purchase the football boots and order them online.   

Advert 2 Process

During the process of my second TV Advert, I encountered a few problems which I overcame with experience. Once again, I used Final Cut Pro as it is a useful editing software that allowed me to efficiently finalize my advert. Following my first advert, I was already quite familiar of what is required for my second advert, thus I was able to work more progressively. Some of the different techniques that I used in the first advert where also implemented in this advert. The process of my second TV Advert involved the gathering of all my shots in order, removing content that was not required, and using the different editing techniques to make it flow. I also had to use different music in this advert to further appeal to the audience. It was of a similar genre which the audience can relate to the football boots. I used two soundtracks to suit to the theme of the narrative. Initially, there is a street styled music beat that relates to the content. As soon as the main character acquires the football boots, the music fades into a faster music soundtrack that emphasizes the 'powering up' of the football boots, relating to the slogan.

I decided to present my brand logo at the beginning of the advert to allow the audience to engage with it. This creates an instant demand as following the first advert, the target audience will be eager to see the brand logo once again. I used the different tools to fade the logo in and out and the narrative continuing at the same time. I felt that this convention would be effective as it will allow my audience to gear up and look forward to the advert. I had to scale the brand logo to fit most of the screen and apply the correct transition. 

As my second TV Advert, introduces a brand new pair of football boots, I wanted to change the end logo by including both football boots in different colours. I had to fade the screen to a white colour, similar to the first advert, and apply the texture over it. The brand logo firstly faded in, then both boots followed this underneath the logo as if it is carrying the main brand logo. 

Advert 1 Process

For the creation of my first TV Advert, I used Final Cut Pro, a professional editing software that enabled me to assemble the different shots in a coherent sequence. In order to produce a conventional TV Advert, there must be a clear narrative outline. The editing allowed me to do this and allow continuity within my advert. In the process of my first advert, I developed my skills on Final Cut Pro and learned different editing techniques. I had to learn how to remove content that was not required as well as apply different transitions to make it more appealing to the audience. Also, I learned how to apply music and how to fade it in over different voices so that it is clear and suitable. I have taken screenshots to highlight the progress of my first advert.

As I used a variety of locations, it was important that the editing techniques such as cuts was smooth and comfortable for the audience to follow. For instance, I used a straight cut to show the instant aftermath of my player's poor performance. I also use another straight cut to show the next day where his agent approaches him with the brand product. The straight cuts allowed me to exhibit the intensity of the advert and keep the audience engaged. Through the process, I also learned how to apply other editing techniques such as fade to colour or other transitions.

Through the process, I learnt how to scale the brand logo to my preferred size. I wanted to show the brand logo on the top left corner of the advert to keep the audience aware. I had to drag the logo throughout the whole advert so that it is consistently presented. As well as this, the final shot before the end of the advert shows the brand product in clear use. This was an effective form of product placement that appeals to the audience. To further promote the football boots, I decided to rescale the brand logo and place it on the screen. 

There was a few transitions that I applied to my first advert to emphasise the effect of the football boots and allow continuity. For instance, I experimented with the different transitions and decided to use lens flare. This was used when my player was perfuming kick ups. The transition was effective as it made the football boots appear superior and powerful. I also used other editing techniques throughout my advert between different shots.

Brand Logo Process

For my TV adverts and sponsorship, I constructed a brand logo to meet the conventions of a sportswear advert. All successful adverts have a brand logo which they include in the production to make their audience conscious of who is selling the product. The inclusion of a brand logo was beneficial for my production because my audience can clearly see the brand identity and match the advert with it. As a result, my audience will be constantly aware of the brand name and logo. 

I was able to construct a brand logo using Photoshop which enabled me to put together the different shapes to make an appealing logo. I created my own football boots that match the boots used in my production. This was attached to my logo at the end of my advert to clearly show both the brand logo and product to summarize the advert. I was already quite familiar with the format and used my own time to construct the brand logo, taking screenshots to highlight my progress.

For the construction of my brand logo I used a simple pattern over a circular shape. I used purple and black stripes which was influence by Adidas' logo. I also clearly presented the brand name on the logo which is conventional. It allows my target audience to identify the brand name attached to the brand logo which contributes to the whole brand identification. This can be put to effect in the TV advert and it appeals to the target audience. This logo was utilized throughout my advert and was placed in the top left corner of my adverts. This is because conventionally and stereo typically, people read from the top left. This means that the first thing my target audience will notice is the brand logo. 

I also wanted to present my football boots and I used Photoshop to draw this. I began to use similar colours as the actual football boots. I felt that by attaching the football boots to the brand logo, it will present it in a prestigious way. It grants it more significance and the initial stages of the construction can be seen above.

The way in which I wanted to attach both objects and create one brand logo can be clearly seen above. Before proceeding with the completion of the football boots, I wanted to see how the final brand logo would look like. I decided to place them at the bottom of the circular logo as if the boots are carrying the brand name.

The final football boots were inspired by the actual football boots used in the first advert. The purple and yellow color are present in the actual football boots and I used these colors to allow the audience to see the way in which it is important to the brand name.

After completing the football boots, I used Photoshop to attach both logos to create one whole brand product. I used the same initial idea and presented it as if the football boots are carrying the main brand logo. I used Photoshop to create a new layer and combine both logos to create one whole brand logo that serves to the brand identity and conforms to advert conventions.

Practice shots

The two different shots that I have produced are good examples of product placement. The camera shot and size focus on the football boots and contribute to the brand identification. The two different shots will be used in my first advert and are held at two different times in my narrative. The first shot shows my player shooting a penalty. The second shot shows my player tightening his shoelaces on the new football boots.

Through taking practice shots, I was able to gain an insight and utilize the different camera techniques. I wanted to find out how I can best present my brand product to my target audience in a clear way. As my location was at a public area and did not require any studio equipment, I was easily able to set up and take the practice shots. This allowed me to assess the possible conclusion of my production and see wether any adjustments will be needed. 

Group Roles

Group roles are essential for the creation of any type of production. Applying group roles to my team will enable me to finalise my advertisements to good effect. I will apply specific group roles that will allow for efficient progress and will allow my production to be organised. There will be important roles such as Health and Safety Coordinator who will be held responsible for the safety of the cast/crew and other members of the public prior to the risk assessment. The Director will be in charge of clear visual presentation and the cinematographer will produce good camera techniques. The Editor will also make sure the advertisement will be portrayed in a sequence and consistently. 

The following roles will be carried out by the team members below:

Director - Arlind Malat
Cinematographer - Sofia Mazmanidou
Editor - Ibrahim Ibrahim
Health and Safety Coordinator - Rosie Jenkins

Typically in sportswear advertisements, real life sportsmen are used and are identified by the costume. They will wear shorts, jogging bottoms with a sports shirt or will wear a full kit. Most importantly, they will be wearing the product that is being advertised to present its use to the audience where my main character will be wearing the football boots that I am advertising. In my first advert, the characters will be wearing a variety of sports clothing to indicate a football match being played. In my second advert, they will be wearing casual clothes to convey a street life where football still bring people together. My main character will appear like a famous footballer which will appeal to the target audience who aspire to be like him. Other characters will also be similarly presented to emphasize a football match in the first advert. 

The following actors will be used for my advertisements:

Tyrese Bakare - Main character
Brusk Duven - Player's Agent
Geurchom Lumbumba - Extra
Ozzie Kemal - Extra
Ibrahim Ibrahim - Extra
Onur Belek - Extra


The voice overs will be used for my TV adverts, sponsorship and mainly for my radio advert. The editor will be able to gather the voice overs and construct the work in a sequence that is clear to the audience. 

The following people will also be used for my voice overs:

- Ibrahim Ibrahim
- Arlind Malat
- Rosie Jenkins

Scripts

To ensure that the production of my TV adverts, sponsorship and radio advert are successful, I have to write the scripts for my actors. This will make them aware of that exactly is required in the scene, and will also allow them to understand the narrative of the production. The scripts are especially important as certain lines will be memorable for the audience that they will be able to relate to the advert. For instance, the actor who will do the voice over for my main slogan will most likely be the one to stand for my target audience. In my TV Sponsorship, I have included a voice over explaining who the product is sponsoring which will be clear and short for the audience to understand. 

Advert 1

This is the script for my first advert that also follows the storyboard dialogue. There are only voice overs of the commentators and product announcers which will be heard over the music. 

Advert 2

This is the script for my second advert which will have dialogue from the actual characters instead. The dialogue will again be heard over the music and will emphasize a street football style.   


TV Sponsorship

My TV Sponsorship will follow a conventional style and the script matches this as there is limited dialogue until the voice over which indicates the sponsorship. The slogan will once again be mentioned at the end to remind the audience of the product. 

Radio Advert

The radio advert consists of entire voice overs as there is no visual dialogue. The script takes the audience through a football experience and points at the brand product as a solution. The script explains the elements of the product and also offers further benefits if the audience order it online. The radio advert is concluded with the brand slogan which is the conventional way to end it and keeps it in their minds. The entire script will be heard over music which is the jingle and will also be memorable for the audience.