Radio Advert Process

For the creation of my Radio Advert I was not required to use any moving shots. However, I still used Final Cut Pro to organize the voice overs that were being used. I wanted to make my target audience picture the brand product through the dialogue. I implemented a short narrative dialogue through my radio advert that would engage with the audience. I wanted to take my audience through a football experience and remind them of their failures. As a solution, I introduced my football boots and described all the advantages and benefits offered if they order it online. This made my target audience more appealed to the brand product simply through the dialogue of the voice overs. 

During the process of my radio advert, I had to organize the voice overs and remove any that were not going to be used. I had to also implement other sounds to make it more authentic as well as include the music. I wanted to use the same soundtrack as the first TV Advert to form a memorable jingle for the audience. This would allow my target audience to identify the brand product through the music and engage with it as they did with my first TV Advert. I had to use the fade tool to fade in the music and lower it when there is other dialogue. 

It was essential that the music carried on throughout the radio advert in order to keep the audience engaged. As it is a radio advert, the audience will expect good music to be playing over the content. I had to drag the music throughout the radio advert in order to meet this convention and meet my target audiences' expectations. The music was the same as my first TV Advert which contributes to the forming of a jingle. This allows my target audience to constantly relate the advert to the brand name, and become instantly aware of what is being played. I had to adjust the volume of my voice overs so that they are clear and are heard easily over the music. This allowed for a successful radio advert that the audience can listen to comfortably and engage with the brand product.  

As well as this, I had to apply voice enhancements on my voice overs to allow for a professional sound. This would further appeal to the target audience as it seems legitimate and trustworthy. I had to use the best sound and remove other voice overs that were not as good as others. I also gathered real sound effects of a ball being kicked which was heard towards the end of the advert. I allowed the music to slowly fade away and the brand slogan was heard. This was conventional as the slogan, 'Feel the Power' keeps the audience hooked. It encourages them to respond actively to the radio advert and purchase the football boots. Also, I included sounds of a stadium cheering when I mention the benefits offered through winning the chance to train with 'Tottenham Hotspur's' first team. As my target audience would be aspiring football players, this sound will be effective as it will appeal to them to play in such an atmosphere. Therefore, they will be further encouraged to purchase the football boots and order them online.