Saturday, 21 April 2018

Advert 1 Process

For the creation of my first TV Advert, I used Final Cut Pro, a professional editing software that enabled me to assemble the different shots in a coherent sequence. In order to produce a conventional TV Advert, there must be a clear narrative outline. The editing allowed me to do this and allow continuity within my advert. In the process of my first advert, I developed my skills on Final Cut Pro and learned different editing techniques. I had to learn how to remove content that was not required as well as apply different transitions to make it more appealing to the audience. Also, I learned how to apply music and how to fade it in over different voices so that it is clear and suitable. I have taken screenshots to highlight the progress of my first advert.



As I used a variety of locations, it was important that the editing techniques such as cuts was smooth and comfortable for the audience to follow. For instance, I used a straight cut to show the instant aftermath of my player's poor performance. I also use another straight cut to show the next day where his agent approaches him with the brand product. The straight cuts allowed me to exhibit the intensity of the advert and keep the audience engaged. Through the process, I also learned how to apply other editing techniques such as fade to colour or other transitions.



Through the process, I learnt how to scale the brand logo to my preferred size. I wanted to show the brand logo on the top left corner of the advert to keep the audience aware. I had to drag the logo throughout the whole advert so that it is consistently presented. As well as this, the final shot before the end of the advert shows the brand product in clear use. This was an effective form of product placement that appeals to the audience. To further promote the football boots, I decided to rescale the brand logo and place it on the screen. 



There was a few transitions that I applied to my first advert to emphasise the effect of the football boots and allow continuity. For instance, I experimented with the different transitions and decided to use lens flare. This was used when my player was perfuming kick ups. The transition was effective as it made the football boots appear superior and powerful. I also used other editing techniques throughout my advert between different shots.

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