Thursday, 19 April 2018

Brand Logo Process

For my TV adverts and sponsorship, I constructed a brand logo to meet the conventions of a sportswear advert. All successful adverts have a brand logo which they include in the production to make their audience conscious of who is selling the product. The inclusion of a brand logo was beneficial for my production because my audience can clearly see the brand identity and match the advert with it. As a result, my audience will be constantly aware of the brand name and logo. 


I was able to construct a brand logo using Photoshop which enabled me to put together the different shapes to make an appealing logo. I created my own football boots that match the boots used in my production. This was attached to my logo at the end of my advert to clearly show both the brand logo and product to summarize the advert. I was already quite familiar with the format and used my own time to construct the brand logo, taking screenshots to highlight my progress.


For the construction of my brand logo I used a simple pattern over a circular shape. I used purple and black stripes which was influence by Adidas' logo. I also clearly presented the brand name on the logo which is conventional. It allows my target audience to identify the brand name attached to the brand logo which contributes to the whole brand identification. This can be put to effect in the TV advert and it appeals to the target audience. This logo was utilized throughout my advert and was placed in the top left corner of my adverts. This is because conventionally and stereo typically, people read from the top left. This means that the first thing my target audience will notice is the brand logo. 


I also wanted to present my football boots and I used Photoshop to draw this. I began to use similar colours as the actual football boots. I felt that by attaching the football boots to the brand logo, it will present it in a prestigious way. It grants it more significance and the initial stages of the construction can be seen above.


The way in which I wanted to attach both objects and create one brand logo can be clearly seen above. Before proceeding with the completion of the football boots, I wanted to see how the final brand logo would look like. I decided to place them at the bottom of the circular logo as if the boots are carrying the brand name.


The final football boots were inspired by the actual football boots used in the first advert. The purple and yellow color are present in the actual football boots and I used these colors to allow the audience to see the way in which it is important to the brand name.


After completing the football boots, I used Photoshop to attach both logos to create one whole brand product. I used the same initial idea and presented it as if the football boots are carrying the main brand logo. I used Photoshop to create a new layer and combine both logos to create one whole brand logo that serves to the brand identity and conforms to advert conventions.

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