Advert 2 Process

During the process of my second TV Advert, I encountered a few problems which I overcame with experience. Once again, I used Final Cut Pro as it is a useful editing software that allowed me to efficiently finalize my advert. Following my first advert, I was already quite familiar of what is required for my second advert, thus I was able to work more progressively. Some of the different techniques that I used in the first advert where also implemented in this advert. The process of my second TV Advert involved the gathering of all my shots in order, removing content that was not required, and using the different editing techniques to make it flow. I also had to use different music in this advert to further appeal to the audience. It was of a similar genre which the audience can relate to the football boots. I used two soundtracks to suit to the theme of the narrative. Initially, there is a street styled music beat that relates to the content. As soon as the main character acquires the football boots, the music fades into a faster music soundtrack that emphasizes the 'powering up' of the football boots, relating to the slogan.

I decided to present my brand logo at the beginning of the advert to allow the audience to engage with it. This creates an instant demand as following the first advert, the target audience will be eager to see the brand logo once again. I used the different tools to fade the logo in and out and the narrative continuing at the same time. I felt that this convention would be effective as it will allow my audience to gear up and look forward to the advert. I had to scale the brand logo to fit most of the screen and apply the correct transition. 

As my second TV Advert, introduces a brand new pair of football boots, I wanted to change the end logo by including both football boots in different colours. I had to fade the screen to a white colour, similar to the first advert, and apply the texture over it. The brand logo firstly faded in, then both boots followed this underneath the logo as if it is carrying the main brand logo.