TV Sponsorship Process

Radio Advert Process

For the creation of my Radio Advert I was not required to use any moving shots. However, I still used Final Cut Pro to organize the voice overs that were being used. I wanted to make my target audience picture the brand product through the dialogue. I implemented a short narrative dialogue through my radio advert that would engage with the audience. I wanted to take my audience through a football experience and remind them of their failures. As a solution, I introduced my football boots and described all the advantages and benefits offered if they order it online. This made my target audience more appealed to the brand product simply through the dialogue of the voice overs. 

During the process of my radio advert, I had to organize the voice overs and remove any that were not going to be used. I had to also implement other sounds to make it more authentic as well as include the music. I wanted to use the same soundtrack as the first TV Advert to form a memorable jingle for the audience. This would allow my target audience to identify the brand product through the music and engage with it as they did with my first TV Advert. I had to use the fade tool to fade in the music and lower it when there is other dialogue. 

It was essential that the music carried on throughout the radio advert in order to keep the audience engaged. As it is a radio advert, the audience will expect good music to be playing over the content. I had to drag the music throughout the radio advert in order to meet this convention and meet my target audiences' expectations. The music was the same as my first TV Advert which contributes to the forming of a jingle. This allows my target audience to constantly relate the advert to the brand name, and become instantly aware of what is being played. I had to adjust the volume of my voice overs so that they are clear and are heard easily over the music. This allowed for a successful radio advert that the audience can listen to comfortably and engage with the brand product.  

As well as this, I had to apply voice enhancements on my voice overs to allow for a professional sound. This would further appeal to the target audience as it seems legitimate and trustworthy. I had to use the best sound and remove other voice overs that were not as good as others. I also gathered real sound effects of a ball being kicked which was heard towards the end of the advert. I allowed the music to slowly fade away and the brand slogan was heard. This was conventional as the slogan, 'Feel the Power' keeps the audience hooked. It encourages them to respond actively to the radio advert and purchase the football boots. Also, I included sounds of a stadium cheering when I mention the benefits offered through winning the chance to train with 'Tottenham Hotspur's' first team. As my target audience would be aspiring football players, this sound will be effective as it will appeal to them to play in such an atmosphere. Therefore, they will be further encouraged to purchase the football boots and order them online.   

Advert 2 Process

During the process of my second TV Advert, I encountered a few problems which I overcame with experience. Once again, I used Final Cut Pro as it is a useful editing software that allowed me to efficiently finalize my advert. Following my first advert, I was already quite familiar of what is required for my second advert, thus I was able to work more progressively. Some of the different techniques that I used in the first advert where also implemented in this advert. The process of my second TV Advert involved the gathering of all my shots in order, removing content that was not required, and using the different editing techniques to make it flow. I also had to use different music in this advert to further appeal to the audience. It was of a similar genre which the audience can relate to the football boots. I used two soundtracks to suit to the theme of the narrative. Initially, there is a street styled music beat that relates to the content. As soon as the main character acquires the football boots, the music fades into a faster music soundtrack that emphasizes the 'powering up' of the football boots, relating to the slogan.

I decided to present my brand logo at the beginning of the advert to allow the audience to engage with it. This creates an instant demand as following the first advert, the target audience will be eager to see the brand logo once again. I used the different tools to fade the logo in and out and the narrative continuing at the same time. I felt that this convention would be effective as it will allow my audience to gear up and look forward to the advert. I had to scale the brand logo to fit most of the screen and apply the correct transition. 

As my second TV Advert, introduces a brand new pair of football boots, I wanted to change the end logo by including both football boots in different colours. I had to fade the screen to a white colour, similar to the first advert, and apply the texture over it. The brand logo firstly faded in, then both boots followed this underneath the logo as if it is carrying the main brand logo. 

Advert 1 Process

For the creation of my first TV Advert, I used Final Cut Pro, a professional editing software that enabled me to assemble the different shots in a coherent sequence. In order to produce a conventional TV Advert, there must be a clear narrative outline. The editing allowed me to do this and allow continuity within my advert. In the process of my first advert, I developed my skills on Final Cut Pro and learned different editing techniques. I had to learn how to remove content that was not required as well as apply different transitions to make it more appealing to the audience. Also, I learned how to apply music and how to fade it in over different voices so that it is clear and suitable. I have taken screenshots to highlight the progress of my first advert.

As I used a variety of locations, it was important that the editing techniques such as cuts was smooth and comfortable for the audience to follow. For instance, I used a straight cut to show the instant aftermath of my player's poor performance. I also use another straight cut to show the next day where his agent approaches him with the brand product. The straight cuts allowed me to exhibit the intensity of the advert and keep the audience engaged. Through the process, I also learned how to apply other editing techniques such as fade to colour or other transitions.

Through the process, I learnt how to scale the brand logo to my preferred size. I wanted to show the brand logo on the top left corner of the advert to keep the audience aware. I had to drag the logo throughout the whole advert so that it is consistently presented. As well as this, the final shot before the end of the advert shows the brand product in clear use. This was an effective form of product placement that appeals to the audience. To further promote the football boots, I decided to rescale the brand logo and place it on the screen. 

There was a few transitions that I applied to my first advert to emphasise the effect of the football boots and allow continuity. For instance, I experimented with the different transitions and decided to use lens flare. This was used when my player was perfuming kick ups. The transition was effective as it made the football boots appear superior and powerful. I also used other editing techniques throughout my advert between different shots.

Brand Logo Process

For my TV adverts and sponsorship, I constructed a brand logo to meet the conventions of a sportswear advert. All successful adverts have a brand logo which they include in the production to make their audience conscious of who is selling the product. The inclusion of a brand logo was beneficial for my production because my audience can clearly see the brand identity and match the advert with it. As a result, my audience will be constantly aware of the brand name and logo. 

I was able to construct a brand logo using Photoshop which enabled me to put together the different shapes to make an appealing logo. I created my own football boots that match the boots used in my production. This was attached to my logo at the end of my advert to clearly show both the brand logo and product to summarize the advert. I was already quite familiar with the format and used my own time to construct the brand logo, taking screenshots to highlight my progress.

For the construction of my brand logo I used a simple pattern over a circular shape. I used purple and black stripes which was influence by Adidas' logo. I also clearly presented the brand name on the logo which is conventional. It allows my target audience to identify the brand name attached to the brand logo which contributes to the whole brand identification. This can be put to effect in the TV advert and it appeals to the target audience. This logo was utilized throughout my advert and was placed in the top left corner of my adverts. This is because conventionally and stereo typically, people read from the top left. This means that the first thing my target audience will notice is the brand logo. 

I also wanted to present my football boots and I used Photoshop to draw this. I began to use similar colours as the actual football boots. I felt that by attaching the football boots to the brand logo, it will present it in a prestigious way. It grants it more significance and the initial stages of the construction can be seen above.

The way in which I wanted to attach both objects and create one brand logo can be clearly seen above. Before proceeding with the completion of the football boots, I wanted to see how the final brand logo would look like. I decided to place them at the bottom of the circular logo as if the boots are carrying the brand name.

The final football boots were inspired by the actual football boots used in the first advert. The purple and yellow color are present in the actual football boots and I used these colors to allow the audience to see the way in which it is important to the brand name.

After completing the football boots, I used Photoshop to attach both logos to create one whole brand product. I used the same initial idea and presented it as if the football boots are carrying the main brand logo. I used Photoshop to create a new layer and combine both logos to create one whole brand logo that serves to the brand identity and conforms to advert conventions.